MEDIA CENTER

Media as Frontliners

Media as Frontliners

By: Queenie Resmundo The COVID-19 is probably the most unwelcomed visitor of 2020. The pandemic has infected more than a million people across the globe and still counting, leaving the world in...

Influencers for Good

Influencers for Good

By: Jam Bufi The COVID-19 pandemic has brought out the best and the worst of us. Because social media is saturated with worrying news from around the world, it’s heart-warming to see people unite...

5 Don’ts in a Press Release

5 Don’ts in a Press Release

By Rachel Syfargo   A press release is one way for public relations (PR) practitioners to create awareness for their brand. From announcing a new product or service, inviting customers to an...

Sports Athletes and Brand Endorsements

Sports Athletes and Brand Endorsements

IN THE WORLD of product endorsements there is no denying that sports athletes have proven their effectivity. Because of their appeal to a wider range of people, companies tap their services to...

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