MEDIA CENTER

ComCo SEA continues to ignite talent in PRSP, IABC and Camp ComCo Mentorship Program

Mar 23, 2021 | Practice, Sticky 8

ComCo Southeast Asia’s Regional Integration and Chief Executive Director Ferdinand Bondoy has been elected to this year’s Board of Trustees (BOT) of the Public Relations Society of the Philippines...

Media as Frontliners

May 1, 2020 | Highlights, Practice, Southeast Asia

By: Queenie Resmundo The COVID-19 is probably the most unwelcomed visitor of 2020. The pandemic has infected more than a million people across the globe and still counting, leaving the world in...

Influencers for Good

Apr 30, 2020 | Highlights, Practice

By: Jam Bufi The COVID-19 pandemic has brought out the best and the worst of us. Because social media is saturated with worrying news from around the world, it’s heart-warming to see people unite...

5 Don’ts in a Press Release

Oct 24, 2018 | Practice

By Rachel Syfargo A press release is one way for public relations (PR) practitioners to create awareness for their brand. From announcing a new product or service, inviting customers to an...

Witness the Power of PR in P.T. Barnum’s The Greatest Showman

Aug 6, 2018 | Pop Culture, Practice

by Anna Olaguer Some people say he was a fraud but some would say was a genius. Phineas T. Barnum, played by the multi-talented actor Hugh Jackman in Michael Gracey’s The Greatest Showman, is an...

Sports Athletes and Brand Endorsements

Apr 10, 2016 | Practice

IN THE WORLD of product endorsements there is no denying that sports athletes have proven their effectivity. Because of their appeal to a wider range of people, companies tap their services to...