MEDIA CENTER

Media as Frontliners

May 1, 2020 | Highlights, Practice, Southeast Asia

By: Queenie Resmundo The COVID-19 is probably the most unwelcomed visitor of 2020. The pandemic has infected more than a million people across the globe and still counting, leaving the world in...

Influencers for Good

Apr 30, 2020 | Highlights, Practice

By: Jam Bufi The COVID-19 pandemic has brought out the best and the worst of us. Because social media is saturated with worrying news from around the world, it’s heart-warming to see people unite...

5 Don’ts in a Press Release

Oct 24, 2018 | Practice

By Rachel Syfargo A press release is one way for public relations (PR) practitioners to create awareness for their brand. From announcing a new product or service, inviting customers to an...

Witness the Power of PR in P.T. Barnum’s The Greatest Showman

Aug 6, 2018 | Pop Culture, Practice

by Anna Olaguer Some people say he was a fraud but some would say was a genius. Phineas T. Barnum, played by the multi-talented actor Hugh Jackman in Michael Gracey’s The Greatest Showman, is an...

Sports Athletes and Brand Endorsements

Apr 10, 2016 | Practice

IN THE WORLD of product endorsements there is no denying that sports athletes have proven their effectivity. Because of their appeal to a wider range of people, companies tap their services to...