MEDIA CENTER

Media as Frontliners
By: Queenie Resmundo The COVID-19 is probably the most unwelcomed visitor of 2020. The pandemic has infected more than a million people across the globe and still counting, leaving the world in...

Influencers for Good
By: Jam Bufi The COVID-19 pandemic has brought out the best and the worst of us. Because social media is saturated with worrying news from around the world, it’s heart-warming to see people unite...

5 Don’ts in a Press Release
By Rachel Syfargo A press release is one way for public relations (PR) practitioners to create awareness for their brand. From announcing a new product or service, inviting customers to an...

Witness the Power of PR in P.T. Barnum’s The Greatest Showman
by Anna Olaguer Some people say he was a fraud but some would say was a genius. Phineas T. Barnum, played by the multi-talented actor Hugh Jackman in Michael Gracey’s The Greatest Showman, is an...

Sports Athletes and Brand Endorsements
IN THE WORLD of product endorsements there is no denying that sports athletes have proven their effectivity. Because of their appeal to a wider range of people, companies tap their services to...
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