FLAGSHIP PROJECTS

mms new pr smart social - vote ph 2016 comco

Igniting Brand Love: The Launch of ComCo Southeast Asia

AirAsia and World Vision’s “See the World” Initiative

M&M’s Vote PH 2016

SM Cinema’s “Reel to Real” campaign

Lamoiyan Corporation’s Licealiz Kilusang Kontra Kuto

Eastern Communications’ Our Strong Connection

WWF-Philippines’ Earth Hour 2017 – Earth Hour Youth Camp

The Camp ComCo Mentorship Program

AirAsia’s “RedTalks with Daphne”

Pioneer Inusrance - new pr smart social - #moveonlang - comco

Pioneer Insurance #MoveOnLang Songwriting Competition

Unilab Foundation’s Play Advocacy Week

WWF-Philippines’ Earth Hour 2018 – #Connect2Earth

WWF-Philippines’ #AyokoNgPlastik Campaign

Eastern Communications’ 140th Anniversary

ComCo Southeast Asia’s Citizen ComCo

Eastern Communications’ Link VIP Club

WWF-Philippines’ “Art, Heart, Earth” Program

Mother Baby Friendly Philippines - new pr smart social

World Vision’s “Mother-Baby Friendly Philippines”

WWF-Philippines’ “Together Possible” Campaign

World Vision’s Social Innovation Challenge

Snickers’ Don’t Drive Hungry Initiative

Electrolux FashionCare

TCL’s 35 Winning Years

Igniting Brand Love: The Launch of ComCo Southeast Asia

In the pursuit of igniting brand love for businesses in the Philippines and the region, some of Asia's premier brand architects and communication trailblazers have banded together to form Southeast Asia’s new, fast-rising communications agency, ComCo Southeast Asia. With New PR, Entrepreneurial Mindset and Southeast Asia access as the three core highlights of the newly eastablished communications agency, ComCo Southeast Asia was introduced to the market in a groundbreaking way through brand communications including public relations, social media, merchandising and B2B marketing.

Igniting Brand Love: The Launch of ComCo Southeast Asia won the 2017 IABC Quill Award of Excellence for Communication Management: Marketing, Advertising, and Brand Communication.

AirAsia and World Vision’s “See the World” Initiative

AirAsia in partnership with World Vision celebrated the season of giving through a joint Christmas initiative called “See the World,” an awareness building and fundraising effort for the benefit of Filipino children which aimed to raise at least one million pesos to provide sponsorship program for many children as direct recipients across the country. For every AirAsia seat booked or sold in the Philippines from 1 to 31 December 2017, five pesos was automatically donated to World Vision’s child sponsorship program and education-inspired programs. As the world’s best low-cost airline, AirAsia has opened the chance for more people to See the World and through this initiative with World Vision, AirAsia is also able to help underprivileged children to See the World but this time, through the gift of education.

AirAsia and World Vision’s “See the World” Initiative won the following:

IABC Quill Award of Excellence for Communication Management - Corporate Social Responsibility Program
IABC Quill Award of Excellence for Audio-Visual
PRSP Silver Anvil Award - Public Relations Programs on a Sustained Basis: Education/ Literacy
PRSP Silver Anvil Award - Specialized Public Relations Programs: Advocacy Campaign
PRSP Silver Anvil Award - Public Relations Tools - Exhibits and Special Events: Fundraising
PRSP Silver Anvil Award - Public Relations Program Directed at Specific Stakeholders: Consumers

AirAsia See the World - ComCo Southeast Asia - New PR Smart Social

M&M's Vote PH 2016

As the Philippine 2016 national election became heated and intense, M&M’s introduced a campaign that made the people cool down and have some fun! M&M’s Red (Matapang, Magaling Red), Yellow (Kabarkadang Bayan Yellow) and Green (Confidently Smart Bae-yani Green) became official candydates and ran for the M&M’s Character of the Year election, also known as #VoteMMs2016.

Like a real election campaign, the M&M’s candydates had their own campaign managers and teams, PR and social media campaign, press rounds, mitingde avance that includes a grand but fun debate, motorcade and jingles, among others! Public response and social media engagement

M&M's Vote PH 2016 campaign won the IABC (International Association of Business Communicators) Quill Award of Excellence for Social Media Program.

SM Cinema’s “Reel to Real” campaign

SM Cinema, the largest film exhibitor in the Philippines, takes a step forward in film marketing and public relations as it created a campaign dubbed as “Reel to Real”, where movies come alive and move its audience. The initiative was targeted to the new breed of audiences, the millennial movie goers and their families. According to a study, this generation’s value system has shifted from acquisition of material wealth to emphasizing life experiences. While SM Cinema continues to be the purveyor of the most immersive cinema technology, this insight also presented a unique opportunity for the brand to differentiate its offerings by creating unique movie experiences, tapping into the market’s thirst for adventure. The “Reel to Real” campaign is focused on bringing movie worlds to life, allowing fans to experience the settings and props, meet characters, and providing them with new ways to be immersed in their favorite movie franchises.

SM Cinema’s “Reel to Real” Campaign won the following:

Marketing Events Award - Bronze Award for Best Event - PR/ Guerrilla Marketing Stunt
MarCom Awards - Platinum Award for Strategic Communications - Public Relations Program
MarCom Awards - Gold Award for Strategic Communications - Integrated Marketing
PRSP Silver Anvil Award - Public Relations Programs Directed at Specific Stakeholders: Consumers
PRSP Gold Anvil Award - Public Relations Tools - Exhibits and Special Events: Fan or Customer Experience
PR Awards Asia Finalist - PR Events Category
IABC Quill Award of Excellence for Communication Skills - Special/ Experiential Event
IABC Quill Award of Excellence for Communication Management - Customer Relations

SM Cinema New PR Smart Social ComCo Southeast Asia

Lamoiyan Corporation's Licealiz Kilusang Kontra Kuto

Led by Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo and supported by the Department of Education, UP Manila College of Public Health, and Mommy Bloggers Philippines, the Kilusang Kontra Kuto was launched as an educational movement to help address the public health problem that is head lice infestation. Through institutional partnerships, PR executions and on-ground activations, the campaign aimed to educate the public regarding head lice prevention and proper treatment, as well as to remove the stigma associated with being kuto-infested.

Award:

IABC Quill Award of Merit for Communication Skills – Publication (Si Kathy at ang Kutostrophe Coloring Book)
PRSP Silver Anvil Award for Public Relations Program on a Sustained Basis – Youth / Children’s Welfare

Eastern Communications'

Our Strong Connection

Eastern Communications’ rebranding campaign “Our Strong Connection” is a call to bring back the human connection in the business of communications technology. This internal communications initiative was aimed at defining the company’s unique brand as being “high tech”, as they provide innovative services and “high touch” with their personalized customer service The company’s first step was to inspire its officials and employees to embrace the new brand through a holistic internal campaign, It began with a branding exercise, that allowed Eastern to improve its mission, vision and values. Branding collaterals were produced, showcasing new brand booklets, a redesign of the company logo and a website revamp, mounting billboards and street banners. Clients were also engaged in their Client Recognition Program that offered perks and privileges while promoting an even better customer service and products.

Awards:

Bronze Stevie® Award for Brand Renovation/Re-branding category
IABC Quill Award of Merit in the Communication Management Division under Internal Communication Category
Gold Anvil Award under Public Relations Program Directed at Specific Stakeholders category

WWF-Philippines’ Earth Hour 2017 – Earth Hour Youth Camp

WWF’s (World Wide Fund for Nature) Earth Hour, the world’s largest grassroots movement for the environment, has been celebrated in the Philippines since 2007. And for its tenth-year anniversary, Earth Hour harnessed the power of the youth by engaging and mobilizing them to be the climate leaders of tomorrow. Last March 25, 2017, millions of Filipinos switched off their lights, saving 165 megawatts of electricity in an hour equivalent to shutting down a medium-sized coal plant and shining the light on climate action to go beyond the hour in conserving the environment.

WWF-Philippines Earth Hour 2017 won the following:

IABC Quill Award of Merit for Special Event
IABC Quill Award of Merit for Communication Program - Nonprofit Campaign

The Camp ComCo Mentorship Program

The Camp ComCo Mentorship Program is an intensive and comprehensive talent incubation initiative, industry linkage course and apprenticeship program designed to transform communication, marketing and multimedia students and fresh graduates into revolutionary professionals of the new disciplines and global practice of New PR and Smart Social. Presented in three phases, Skills Calibration, Strategic Communications Immersion and Specialization Elective, the camp’s curriculum is facilitated by the organization’s pool of experts and its network of industry practitioners in the region. It gives participants the opportunity to interact with experts in the field, work on actual projects, and learn about the latest innovations in the industry.

The Camp ComCo Mentorship Program won the 2019 IABC Quill Award of Excellence for Communications Training and Education.

AirAsia’s “RedTalks with Daphne”

AirAsia was created by founder Tony Fernandes with the dream of making flying affordable and accessible to all. RedTalks with Daphne is a 6-parter web travel series hosted by award-winning TV host and producer Daphne Oseña-Paez that was envisioned by the AirAsia team to capture this spirit of flying, helping and inspiring communities. The team travelled all over Southeast Asia to capture the beauty, rich cultural heritage and inside stories of some of the region’s best-kept attractions and the airline that broke travel norms and made flying possible for everyone across Asia and beyond. ComCo Southeast Asia created a PR and Digital Campaign to promote the web series, which included a launch event and culminating trip to RedQ, AirAsia’s Headquarters in Kuala Lumpur, along with blogger partnerships and an FB quiz to increase engagement.

AirAsia’s “RedTalks with Daphne” won the following:

IABC Quill Award of Merit for Marketing, Advertising, and Brand Communications
IABC Quill Award of Merit for Digital Communications
IABC Quill Award of Merit for Audio-Visual

AirAsia RedTalks with Daphne - New PR Smart Social

Pioneer Insurance #MoveOnLang Songwriting Competition

Through the years, Pioneer – a local insurance company – has pioneered campaigns focused on heightening the appreciation of the Philippine arts among millennials. After successful competitions in film-making and playwriting that gathered stories of friendship and hope, Pioneer launched a songwriting competition – the #MoveOnLang Movement – to promote resiliency among the Filipino youth through music. By encouraging the youth to draw inspiration from their own personal stories and teaching them to translate these into original song compositions, the campaign took flight.

Pioneer’s #MoveOnLang Songwriting Competition was promoted through channels that resonated with the target: through influential OPM songwriters and artists, campus tours and songwriting talks, and through various PR and digital efforts, and institutional and media partnerships with The Filipino Society of Composers, Authors and Publishers and ABS-CBN’s One Music PH.

The campus caravan travelled to seven different schools and gave workshops to over 1,000 students. The competition itself drew more than 150 well-crafted compositions from Filipino youth nationwide. On Facebook, it generated as much as 1.2M impressions and reached 1.6M users, and more than 4.8M mileage and 1.7M impressions on Twitter.

Over the course of the campaign, the agency was able to generate a total of 75 press pick-ups, with 29 coming from mainstream media and 46 from influential blogs. Media values amounted to PHP 33,393,319.43 with an ROI of 3239.33%.

AWARDS

2018 IABC Quill Award of Merit in the category Communication Management – Social Media
2018 IABC Quill Award of Merit in the category Communication Management – Corporate Social Responsibility
2018 Silver Anvil for Public Relations Programs on a Sustained Basis in the category External Consumers, Communities, Special Interest/Advocacy Groups
2018 Silver Anvil for Public Relations Programs on a Sustained Basis in the category Youth/Children’s Welfare.

Unilab Foundation’s Play Advocacy Week

Unilab Foundation’s Play It Forward aims to bring play to all children especially those in disaster-prone areas and hospitals. In 2018, they took play further with the first Play Advocacy Week, a week-long celebration encouraging everyone to take play seriously and to explore how play can be integrated in today’s society. A kick-off event was held which was attended by over 120 Play Champions. The Shagidi Shagidi Maglaro video challenge was also created as part of a social media campaign and was launched during the event. A Partner’s Toolkit was developed to guide partners in creating their own Play Advocacy Week event. A total of 66 registered partners were noted and 82 registered online and offline initiatives were conducted during the week-long event. Media pick-up values reached a total of ₱20,726,175.90 while the Play Advocacy Week Facebook page had a total of 4,418 Engaged Users and 39,969 Reached Users.Unilab Foundation’s Play It Forward aims to bring play to all children especially those in disaster-prone areas and hospitals. In 2018, they took play further with the first Play Advocacy Week, a week-long celebration encouraging everyone to take play seriously and to explore how play can be integrated in today’s society. A kick-off event was held which was attended by over 120 Play Champions. The Shagidi Shagidi Maglaro video challenge was also created as part of a social media campaign and was launched during the event. A Partner’s Toolkit was developed to guide partners in creating their own Play Advocacy Week event. A total of 66 registered partners were noted and 82 registered online and offline initiatives were conducted during the week-long event. Media pick-up values reached a total of ₱20,726,175.90 while the Play Advocacy Week Facebook page had a total of 4,418 Engaged Users and 39,969 Reached Users.

Unilab Foundation and Play It Forward’s “Make Play Happen” Play Advocacy Week campaign won the following:

IABC Quill Award of Merit for Communication Skills – Publications (2019)
Gold Anvil Award for Public Relations Programs on a Sustained Basis (2020)

WWF-Philippines’ Earth Hour 2018 - #Connect2Earth

#Connect2Earth is an open source movement started by WWF and its partners to engage millions of people worldwide to speak up on why nature matters and take the lead in acting against the harm being done to the planet we all call home. In the Philippines, the campaign was launched through Earth Hour, now the world's largest grassroots movement for the environment, with 2018 being its ten-year anniversary since its first launch in the Philippines in 2008. The general public was called on to “Experience Earth” with the hashtag #Connect2Earth, to utilize the power of social media to drive conversation, while celebrity ambassadors were tapped and partnerships with various organizations and media were sealed to help influence the people to make the changes in their lifestyle, encouraging them to eventually going beyond the hour.

WWF-Philippines’ Earth Hour 2018 #Connect2Earth won the IABC Quill Award of Merit for Communication Management - Nonprofit Campaign.

WWF-Philippines’ #AyokoNgPlastik Campaign

Globally, the Philippines is the 3rd largest contributor to ocean plastics – a pressing concern that WWF-Philippines hopes to address as these toxic materials ultimately end up in our own food supply. Microplastics, the smaller, broken down pieces of plastic floating in our waters, make their way to the diet of the fish that we eat. In its continuing effort to conserve the environment, WWF-Philippines launched the #AyokoNgPlastik movement to spearhead the action to reduce and finally eradicate the use of single-use plastics in the country. Together with other vital partners, WWF-Philippines aims to achieve a long-term solution to this environmental problem.

WWF-Philippines’ #AyokoNgPlastik campaign won the following:

IABC Quill Award of Excellence for Communications Management - Nonprofit Campaign
PRSP Gold Anvil Award – Specialized PR Program: Advocacy Campaign

Eastern Communications' 140th Anniversary

After the success of the recent rebranding campaign of Eastern Communications, another milestone has arrived for the pioneering connectivity solutions company as it celebrated its 140th Anniversary. This was an opportune time not only to mark the company’s achievements but to recognize those who have made the company’s success possible – their employees. To celebrate this milestone with the heart and soul of the company, Eastern Communication crafted year-long internal activities that motivated and re-energized employees including incentive and recognition programs, recreational activities, employee empowerment seminars, and CSR activities. With these workforce empowerment strategies, employees would become even more motivated and proud to be a part of Eastern Communications, inspiring them to go beyond to meet their professional goals.

Awards:

IABC Quill Award of Excellence for Communication Management Division; Marketing, Advertising and Brand Communication Category
Silver Anvil Award under PR Program Directed at Specific Stakeholder (Employee)

Citizen ComCo

In its pursuit to ignite social change in the Philippines, fast-rising and award-winning communications agency ComCo Southeast Asia developed Citizen ComCo, a communications practice and program focused on furthering social good by supporting advocacies through corporate social responsibility (CSR) driven efforts and communication campaigns. Citizen ComCo aims to develop impactful campaigns that can shape target stakeholders’ ideas and beliefs and convert them to action.

Citizen ComCo is both a service provided by the company for its clients, NGOs and brands alike, and a mission carried out by the company and its employees to help further the social good and spread awareness about the advocacies they believe in.

Citizen ComCo won the 2018 IABC Quill Award of Merit for Communication Management – Corporate Social Responsibility.

Eastern Communications' Link VIP Club

Eastern Communications is the first communications service provider in the Philippines, commissioned by the Spanish government to provide the country’s first telegraphic services. In 2017, they launched their “Our Strong Connection” campaign, where they defined the Eastern brand as both “High Tech” and “High Touch”.

Coming after this rebranding campaign and launched during their 140th anniversary in 2018, the Eastern Link VIP Club was created to further differentiate being “High Touch”, offering personalized customer service. Members received perks and privileges and access to educational expos and exclusive events.

The Eastern Link VIP Club helped increase customer satisfaction. Based on their 2019 Customer Satisfaction Study, 82% of the members were satisfied with their services versus 80.72% rating in 2018. Eastern Communications also ranked first in After-Sales Service with 83% rating versus six other providers. There was also an increase in revenue from existing base by 15% versus end of 2018.

Awards:

Gold Stevie® Award for Award for Innovation in Customer Service Management, Planning & Practice (Telecommunications Industries) category
Silver Anvil for the PR Program Directed at Specific Stakeholder (Customer)

WWF-Philippines’ “Art, Heart, Earth” Program

WWF Philippines’ “Art, Heart, Earth” program was conceptualized to raise awareness on the issue of wildlife conservation and raise funds for WWF Philippines’ conservation projects. Five prominent local artists – National Artist Bencab, Elmer Borlongan, Geraldine Javier, Jose Santos III and Mark Justiniani, were engaged to be the organization’s first Art Ambassadors and to create sculptures for the cause. Efforts to promote the program included a launch event attended by media and noted art enthusiasts, press release seeding and an Art Ambassador Video Series sharing their views on the importance of environmental conservation, their environmental concerns and the role of art, with the public exhibition running from April 24 - May 6, 2018 at Ronac Lifestyle Center, Magallanes.

WWF Philippines’ “Art, Heart, Earth” program won the following:

PRSP Silver Anvil Award - Specialized Public Relations Program: Advocacy Campaign
IABC Quill Award of Excellence for Communications Management - Nonprofit Campaign

World Vision’s “Mother-Baby Friendly Philippines” Initiative

Mother-Baby Friendly Philippines, also known as the Crowd-based Monitoring of Milk Code Compliance (CMMCC), is a project by World Vision Philippines in partnership with the Department of Health (DOH) that allows Filipinos, especially mothers, to track and monitor any compliances and non-compliances in the Executive Order (EO) 51 (Philippine Milk Code of 1986), Republic Act (RA) 7600 (Rooming-in and Breastfeeding Act of 1992), and Republic Act (RA) 10028 (Expanded Breastfeeding Act of 2009), three laws that supports breastfeeding and proper nutrition of babies from 0 to 3 years old. Through a reporting system and crowd-sourcing monitoring campaign enabled by the project’s official website, mobile application, and text mechanism, everyone will be more alert in monitoring any violations of the mentioned laws as well as become more literate in knowing the proper nurturance of babies and its implications to their growth.

World Vision’s “Mother-Baby Friendly Philippines” Initiative won the PRSP’s Silver Anvil Award on Specialized PR Program: Advocacy Campaign.

WWF-Philippines’ “Together Possible” Campaign

Together Possible is WWF’s call to action reminding everyone that together, we can protect the very things that keep us alive; at the same time, it embodies the way WWF works – in unity with people, partners and institutions to achieve lasting conservation solutions. Here in the Philippines, Together Possible was launched through a Year-Long Environmental Communications Program centered on campaigns that talked about Climate Change through Earth Hour, an art collaboration which launched WWF-Philippines first ever Art Ambassadors and a campaign that tackled the growing problem of single-use plastics through #AyokoNgPlastik (I don’t like single-use plastic), all amplified through partnerships and public relations events and executions.

WWF-Philippines’ “Together Possible” Campaign won IABC Quill Award of Merit for Communication Management - Nonprofit Campaign.

World Vision’s Social Innovation Challenge

Social Innovation Challenge is World Vision Philippines’ competition for innovators looking to make a social impact by creating sustainable solutions that address agricultural and educational challenges identified in communities. For this project, World Vision puts the focus on two community problems: (Challenge #1) the climate change dangers in Sogod, Cebu¸ and (Challenge #2) 500 out-of-school youth in Brgy. Bucana, Davao City. These challenges were identified using the human-centered approach that focuses on the families and communities, through various in-depth interviews, focused group discussions, user journey mapping, secondary studies, and other research and validation tools. Six teams were selected and emerged as finalists, composed of students and professionals from the developmental sector vying to have their ideas implemented. After undergoing a bootcamp and other developments, the project culminated with The Final Pitch, wherein they presented their ideas to a multi-sectoral panel of judges.

World Vision’s Social Innovation Challenge won the PRSP’s Gold Anvil Award for PR Program on a Sustained Basis: Community Development (Urban/ Rural).

Snickers' Don't Drive Hungry Initiative

When drivers get hungry, they end up doing crazy things on the road. So Snickers reminded people not to let hunger get in the way of their driving as they launched the Don’t Drive Hungry Initiative in April 23, 2016.

Together with BBDO Guerrero, Concept in Action (CIA) and Comco Southeast Asia, Snickers kicked off the initiative by giving away free temporary Don’t Drive Hungry license plates at the Capital Commons Carpark –these temporary plates were not only LTO compliant but they’re also great reminders of the brand’s message to drive safe by not driving hungry.

Top influencers were engaged, motoring and lifestyle media covered the activation generating media values that exceeded targets.

Snickers' Don't Drive Hungry project won the following:

Spikes Asia 2017: Finalist in Best Use of Ambient Media for Snickers Don't Drive Hungry Campaign - License Plate Execution
Kidlat Awards 2017: Silver for Promo and Activation for Snickers Don’t Drive Hungry Campaign – License Plate Execution
Kidlat Awards 2017: Silver for Creative Use of Media for Snickers Don’t Drive Hungry Campaign – License Plate Execution

Electrolux FashionCare

Today’s modern moms care not only for their family but are constantly looking for ways they can be their best self - and clothes can be a valuable asset in giving them the confidence to face the world.

The Electrolux UltimateCare range of washing machines come with innovations that prevent the fading of colors, shrinkage and misshaping – and to launch their latest products, we created the FashionCare campaign, designed to help fashionista moms care for their clothes.

To give moms the info they need to always look their best, the agency put together the Electrolux FashionCare Council composed of iconic designer Rajo Laurel, Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of bag label ARANÁZ, and Janice Villanueva, successful mompreneur and founder of Mommy Mundo. They were launched to the media during Electrolux’s 15th anniversary event.

The team also ran the Electrolux FashionCare Blogwriting Competition, which invited fashion and lifestyle bloggers to share their power dressing tips on their blogs and social networking sites. To create greater awareness for the contest, the agency partnered with Bloggers United, one of the country’s premier groups of fashion and lifestyle bloggers.

The result: Over P21 million in media values and over 40 blogpost entries for the Electrolux FashionCare blogwriting contest.

NEw PR Smart Social ComCo Southeast Asia

TCL's 35 Winning Years

In 2016, TCL, one of the world’s leading players in the global TV industry, is commemorating its 35th anniversary. In the Philippines, TCL has also climbed to the number three spot in terms of sales for LED based TVs.

To celebrate these milestones, TCL decided to throw a victory party press conference entitled “35 Winning Years” which is also in line with its sports marketing initiative. Done partnership with ESPN, TCL is inviting families to share life through sports as they launch online videos highlighting inspiring stories of athletes.

For the TCL Victory Party Press Conference, the agency conceptualized and managed the event, including the engagement of Philippine Azkals football player Simone Rota. The agency was able to bring 70 lifestyle and sports media attendees and over PHP7.5 million worth of media values.

The TCL Inspiring Bonding Moments campaign won the 2017 Mumbrella Awards - Highly Commended for Best Localization of Global Strategy.