Media as Frontliners

by ComCo Southeast Asia | May 1, 2020 | Practice, Southeast Asia, Sticky 6

By: Queenie Resmundo The COVID-19 is probably the most unwelcomed visitor of 2020. The pandemic has infected more than a million people across the globe and still counting, leaving the world in utter shock. Most of the countries are now on a lockdown and trying hard...

Influencers for Good

by ComCo Southeast Asia | Apr 30, 2020 | Highlights, Practice

By: Jam Bufi The COVID-19 pandemic has brought out the best and the worst of us. Because social media is saturated with worrying news from around the world, it’s heart-warming to see people unite and show compassion for those in need. Social media is a powerful tool...

5 Don’ts in a Press Release

by ComCo Southeast Asia | Oct 24, 2018 | Practice

By Rachel Syfargo   A press release is one way for public relations (PR) practitioners to create awareness for their brand. From announcing a new product or service, inviting customers to an event to sharing the news on everything from advocacies to executive...

Witness the Power of PR in P.T. Barnum’s The Greatest Showman

by ComCo Southeast Asia | Aug 6, 2018 | Pop Culture, Practice

by Anna Olaguer Some people say he was a fraud but some would say was a genius. Phineas T. Barnum, played by the multi-talented actor Hugh Jackman in Michael Gracey’s The Greatest Showman, is an ambitious man with a million dreams who created a buzz with his orchestra...

Sports Athletes and Brand Endorsements

by ComCo Southeast Asia | Apr 10, 2016 | Practice

IN THE WORLD of product endorsements there is no denying that sports athletes have proven their effectivity. Because of their appeal to a wider range of people, companies tap their services to communicate what their brands are all about. One of the most sought-after...