Media as Frontliners

Media as Frontliners

By: Queenie Resmundo The COVID-19 is probably the most unwelcomed visitor of 2020. The pandemic has infected more than a million people across the globe and still counting, leaving the world in utter shock. Most of the countries are now on a lockdown and trying hard...
Influencers for Good

Influencers for Good

By: Jam Bufi The COVID-19 pandemic has brought out the best and the worst of us. Because social media is saturated with worrying news from around the world, it’s heart-warming to see people unite and show compassion for those in need. Social media is a powerful tool...
5 Don’ts in a Press Release

5 Don’ts in a Press Release

By Rachel Syfargo   A press release is one way for public relations (PR) practitioners to create awareness for their brand. From announcing a new product or service, inviting customers to an event to sharing the news on everything from advocacies to executive...
Sports Athletes and Brand Endorsements

Sports Athletes and Brand Endorsements

IN THE WORLD of product endorsements there is no denying that sports athletes have proven their effectivity. Because of their appeal to a wider range of people, companies tap their services to communicate what their brands are all about. One of the most sought-after...